![]() ![]() This movement highlights the purchasing section and guides the user to ticket selection. The user’s focus moves to purchasing tickets after the trailer ends: After the trailer is complete, the video section of the screen automatically reverts to the banner state and the purchasing information moves back up into view. The user is aware of there they are in the context of the available info on the page: we used a simple animation where the ticket information, title, and showtime (all the ancillary information) moved downwards and out of the way to show them that the information is still there. The user focuses on watching the trailer: we moved the purchasing elements and the movie title and showtime out of the way so that the user could focus on watching the trailer 119 views, 3 likes, 0 loves, 1 comments, 2 shares, Facebook Watch Videos from Electric Dusk Drive-In: The weekend is finally here Make this weekend fun. The user is aware of and connects with the specific movie: The user recognizes which movie trailer they are watching Our goals for the trailer experience were to ensure that: We created a page where potential customers could watch trailers without having to leave the site, thus increasing the chances that they would purchase a ticket from Electric Dusk. Get ready for a night of nostalgia and fun at the Alien Drive-In Movie Night in Glendale Friday, June 30th at 8:30 PM, join us at the Electric Dusk. We found that people were looking for improvement in four main areas of their experience with Drive-In theaters:ġ00% of users said that they wanted to watch a trailer before purchasing a movie ticket. People know that a drive-in theater provides a “retro” experience, but they also have modern expectations about how the venue will serve them. This disjointed purchasing experience results in potential customers losing focus on their initial objective – they leave the site, do not purchase tickets, and they do not return to continue browsing.Īdditionally, Electric Dusk’s in-person experience has a complete absence of digital enhancements. The Problem: An Inconvenient Experience Without Customer ControlĮlectric Dusk’s purchasing experience forces potential customers to leave their site to learn about their offerings. See more of Electric Dusk Drive-In on Facebook. Email or phone: Password: Forgot account Sign Up. Additionally, they wanted the new site to reflect the delightful experience that customers have in real life, and were looking for guidance on ways that they could use their digital presence to improve the in-person customer experience. Get your discounted tickets to 'Wonder Woman 1984' when you sing up to our website. 177 views, 0 likes, 0 loves, 0 comments, 4 shares, Facebook Watch Videos from Electric Dusk Drive-In: Get your discounted tickets to our Drive-In screenings of Star Wars The Last Jedi for Friday, May. ![]() The Electric Dusk leadership team was looking to redesign their digital experience so that users can watch trailers and purchase tickets on their own site. We believe that if we simplify the Information Architecture of the website, integrate the checkout flow in the website, and also add a way for users to look at food options before making an order, users will have a better experience of purchasing tickets.Electric Dusk Drive-In is a pop-up drive-in theater in Los Angeles, CA. If one person buys tickets for the entire group, they have to split the cost later and if each person buys independently, coordinating seating becomes a logistical nightmare. Electric Dusk Drive-In is a pop-up drive-in theater in Los Angeles, CA. ![]() A family heads to an isolated hotel for the winter where a sinister presence influences the father into violence, while his psychic son sees horrific forebodings from both past and future. During spooky season, they screen an impressive line-up of horror flicks like Nightmare on Elm Street and. The theater shows a double feature on each operating night, with the first starting around 7 p.m. People also like to watch movies with friends and family, but purchasing tickets can sometimes be frustrating. LA's longest running Pop-Up Drive-In now in Glendale Electric Dusk Drive-In Glendale Old Sears Parking Lot. opened in 1933 and claims to be the first drive-in theater in the U.S. They also like knowing their food options beforehand so they can plan to bring food if they don’t like the choices that are available at the theater. But they get frustrated when they have to jump across websites to access this information. They like to compare movie ratings and reviews and also watch trailers while deciding which movie to watch. Movie-buffs like the experience of a drive-in movie theater. ![]()
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